Overview
Client: Made Easy
Industry: Technology / Mobile Applications
Project Duration: 2 months
Objective: To redesign the “Made Easy” mobile application to enhance user experience, improve usability, and modernize the interface while maintaining brand identity.
Background
Made Easy is a popular mobile application designed to simplify various daily tasks, ranging from scheduling to shopping. Despite its functionality, user feedback indicated a need for a more intuitive interface and a refreshed look to keep up with modern design trends.
Challenges
- User Experience: The app’s interface was outdated and not user-friendly.
- Visual Appeal: The design lacked modern aesthetics and did not engage users visually.
- Navigation: Users found it difficult to navigate through the app, leading to frustration and decreased usage.
- Consistency: The app lacked a consistent design language, causing confusion.
Goals
- Enhance User Experience: Make the app more intuitive and easier to navigate.
- Modernize Visual Design: Update the aesthetics to reflect current design trends.
- Improve Navigation: Simplify the navigation to improve user flow.
- Maintain Brand Identity: Ensure the redesign aligns with the Made Easy brand.
Solution
1. User Research and Analysis
- Conducted surveys and interviews to gather user feedback.
- Analyzed user behavior and identified pain points.
2. Wireframing and Prototyping
- Created wireframes to outline the new layout and structure.
- Developed interactive prototypes to test usability and gather feedback.
3. Visual Design
- Applied a modern color scheme and typography.
- Used consistent icons and imagery to enhance visual appeal.
- Designed a cohesive style guide to maintain consistency.
4. User Testing and Iteration
- Conducted usability testing with prototypes.
- Iterated on the design based on user feedback.
5. Implementation and Launch
- Worked closely with the development team to implement the new design.
- Launched the redesigned app with a marketing campaign to inform users of the changes.
Results
- Increased User Engagement: User engagement increased by 40% due to the improved user experience and modern design.
- Positive Feedback: Received positive feedback from users praising the new look and ease of use.
- Higher Retention Rates: User retention rates improved by 30%, indicating users were more satisfied with the app.
- Brand Alignment: The new design successfully maintained the brand identity while modernizing the app.
Visuals
- Before and After Comparison:Before Redesign:After Redesign:
- Wireframes and Prototypes:
- User Testing:
- Final Design:
Conclusion
The redesign of the “Made Easy” app was a successful project that significantly improved the user experience, modernized the visual appeal, and enhanced overall usability. By focusing on user feedback and adhering to a systematic design process, we delivered a product that met both user expectations and business goals.
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